Sales Double as Stylists Increasingly Name Rootflage as Top Choice to Hide Roots Between Appointments, Add Temporary Vivid and Pastel Color for Flavor.
San Clemente, Calif., Sept. 23, 2016—Rootflage, described as a “genius hair product” by leading beauty experts, is a temporary powder hair color that temporarily disguises roots between salon visits, and adds splashes of vibrant color for special occasions. Since its inception in 2014, Rootflage has been earning rave revues from bloggers, beauty magazines and users alike.
Now, some of the nation’s leading hair salons are sharing the love for this revolutionary coloring system as well. In fact, Rootflage sales have more than doubled in the past year alone.
One of Rootflage’s biggest fans? MN8 Salon and Day Spa, which was recently named “Best Salon” and “Best Color” in Orange County by the OC Hotlist.
“Rootflage is amazing!” says Caroline Packard, hairstylist and color specialist at MN8. “Finding a product that my clients can use between appointments to cover roots without impacting their professional color is awesome. I recommend that every one of my clients has Rootflage on hand, which allows them to easily cover roots on a Saturday night when their next color appointment isn’t until Tuesday. I want my clients to feel beautiful from the time they leave the salon until their next appointment—and Rootflage helps make that happen.”
In Nashville, Debra Dickey from Sweet Seven Organic Salon says, “Our clients love the natural look and feel and Rootflage. It goes on softly without clumping, doesn’t make the hair feel dirty or greasy, and even has a little sparkle. Plus, Rootflage doesn’t use any artificial chemicals, which is a ‘must’ for our clients who love naturally derived beauty.”
Renee Pelc of Gloss Hair Salon in Chicago raves, “My clients really love your product! It’s the best!”
While Rootflage got its start in Orange County with a focus on blondes, demand quickly grew at a much larger level. After all, brunettes and redheads also wanted to have fabulous-looking hair while saving time and money. And all it took was one weekend at Coachella to convince Rootflage team members to add vibrant hues of pink, purple, blue, red, green and yellow to the temporary hair color line-up as well—just because everyone should be able to live out loud, music festival or no music festival.
Today, Rootflage is available directly to consumers at www.rootflage.com and is sold at leading hair salons nationwide. Trained colorists are available to help select the perfect Rootflage shade for any hair color.
Rootflage was founded in Orange County by Lucy Williamson, a budding entrepreneur, busy mom of two and Southern California blonde who was shocked to discover a lack of touch-up hair color options for blondes. As passionate about hair color as she is about 80s music, Lucy went to work to create her own proven, proprietary hair color formula—all while listening to 80s music. She personally oversees the creation of every batch of Rootflage, and continues to further her mission of making others feel as beautiful on the outside as they are on the inside.